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Deep Dive  ·  CloudBlue  ·  August 2026 A White-Label Marketplace Platform Just Changed Owners On August 25, 2025, HostPapa completed its acquisition of CloudBlue from Ingram Micro, folding CloudBlue's commerce, automation, and marketplace technology into HostPapa's existing Hostopia channel-partner division [HostPapa press release, Aug 25, 2025] . If you don't recognize either of those parent-company names, the short version is this: CloudBlue is a white-label platform that lets large resellers, service providers — VARs, MSPs, telcos, distributors, national carriers — run their own branded cloud marketplaces on top of commerce and billing plumbing. For most of the last decade that infrastructure belonged to Ingram Micro, one of the largest technology distributors in the world. Now it belongs to HostPapa, a web-hosting and domain company best known to small businesses, not enterprise telcos. That's a change in scale and ide...

Deep Dive  ·  Pax8  ·  August 2026 Pax8 Stopped Calling Itself a Marketplace At Beyond 2026 — Pax8's annual partner conference, held in Salt Lake City June 7-9 — the company launched something it's calling Managed Intelligence. On paper it reads like a features release: a handful of new dashboards, a partner program, an AI-prompting tool. Read closely, it's a repositioning. Pax8 is telling its MSP base that it isn't just the place you buy Microsoft and Google licenses anymore. It wants to be the layer those MSPs build, sell, and govern AI through. That's a meaningfully different company than the one that built its name on marketplace convenience and billing consolidation. Whether it can hold that position is a separate question from what it actually shipped — and the two get conflated in most of the coverage I've read. This post separates them: what's live today, what's still a roadmap slide, and what an MSP evaluatin...